I hope that we will learn a lesson when this extraordinary situation around the coronavirus passes and that we will finally connect small agricultural producers, ie our production, with our market. Also, a big, if not the main role is played by consumers, who dictate the entire market with their demand and behavior. Also, this will be a real opportunity to finally connect blue and green Croatia. Photo: Pexels.com Also, Matijevic adds that in the current situation necessarily take care of a secure and sufficient supply of the population, which they as a company do. “It is especially important to take care of small farmers who are now in challenging times. We must not allow them to stop working, because they are an important link for achieving self-sufficiency in the future.”, Matijevic emphasized. The company’s headquarters are in Slatina, where one of the most modern production plants for pasteurized fruits and vegetables in the region is located, and small producers who want to place their goods in retail chains, from Marinada are invited to feel free to contact the company’s purchasing centers. Virovitica, Varaždin, Donji Miholjac, Zagreb and Opuzen. Interested farmers can contact the distributors of PIK Vinkovci, Marinada and Fragarija, who will purchase and deliver to Konzum. After five days from Marinada, they report that the response is very good and that they have communicated with over 100 producers so far, and the cooperation has been realized with about 40 of them. “So far, most of the chard, lettuce and spring onions have been bought, among the products that are now in season, and of course we are ready to buy everything else that follows seasonally.”, Matijevic points out The initiative of Marinada was also recognized by large retail chains With this initiative, we are ready to offer our purchasing capacities and sales network to those who do not have the possibility of marketing their products, Konzum points out and adds: “Fruits and vegetables of Croatian origin already account for over 80 percent of turnover in this category in Konzum, and through a new initiative we are ready to offer our purchasing capacities and sales network to those who do not have the opportunity to market their products after closing the markets. in the markets, citizens will soon be able to continue shopping in Konzum stores throughout Croatia” For all details about the placement of your goods in retail chains, contact the company Marinada HERE The quarantine and closure of markets to prevent the spread of coronavirus has particularly affected small farmers, who no longer have access to an important sales channel and thus endanger their livelihoods. At the same time, the Marinada launched an initiative for other production organizers and purchasers to do the same, with an appeal to retail chains to accept such goods. SPAR will buy fruits and vegetables from small producers Thus, they invited all family farms from Marinada to contact them in order to take over and deliver the products of Croatian agricultural producers to the market. “We are ready to react by buying fruits and vegetables from agricultural producers, whether they are our subcontractors or not, we standardize the product as much as possible and deliver it to the market. ” said Marinada owner Denis Matijevic. To further help small domestic farmers who, due to the emergency situation, can no longer sell their products in the markets, SPAR invites all small producers to contact them to ensure the placement of their products on the shelves of SPAR and INTERSPAR stores. “Products from more than 40 small domestic producers and family farms can be found on our shelves. In addition, we cooperate with small producers of fruits and vegetables through our brand “Croatian Gardens”. We invite all small producers of fruits and vegetables who can no longer place their products on the markets to contact us directly on 01 2410 900 “They point out from SPAR. Clusters, connectivity, quality standard, branding – this is the only real step towards the development of agriculture and tomorrow’s merger with tourism. Be sure that the competition will strengthen its production, and if we want to, it is up to us. “The initiative was readily accepted by the retail chains Konzum and Spar, which will place these goods according to customers, and it is expected that others will be included, given the positive reactions.”Concludes Matijević. Soon, various Facebook neighborhood, city, county groups appeared as online markets that in one place promote local family farms and their offer and connect them directly with customers. Also, various IT companies have created small web shops to help family farms, in order to facilitate communication and sales. But since the beginning of the week, among the first, if not the first, Marinada – a leading company in the region in the production, processing, purchase and sale of fresh and processed fruits and vegetables, launched a campaign to buy small producers to help small family farms . First and foremost we need to provide irrigation, greenhouses, increase efficiency, technology, ensure sufficient quantities, standardize quality, and later storage, cold storage, delivery and only then comes the question of the price of the product itself. The cluster model is the only market model that works, and we are just beginning to raise awareness of the same. Konzum will buy fruits and vegetables from small domestic producers who sold their products at markets. Currently, in the whole paradigm, price plays the last role. Find out more about the added value in tourism in the attachment below. Good response to the Marinade initiative: The purchase of chard, lettuce and spring onions has started Opportunity to reset Konzum will also open a much-needed sales channel to small domestic producers after the markets close. But to achieve this, we need to start dealing with the strategic development of agriculture. On the one hand we have exact consumption and demand every year through tourism (20 million arrivals and 100 million overnight stays), and on the other hand production. So we just need to connect the two points. It is insane and counter-productive that we encourage imports through tourism, and thus import basic products such as eggs, eggs, potatoes, lettuce, tomatoes, etc.… this is the added value of tourism that we chronically lack.