Public Tours of Tournament House Begin for 2020

first_img Make a comment Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Community News Top of the News “Our doors are open, and you’re invited!” Guided tours inside Tournament House, the iconic Southern California landmark, open to the public. Tours will be offered, at no cost, every Thursday at 2 and 3 p.m. beginning today, February 6. Tournament of Roses® volunteers from the Heritage Committee, knowledgeable of the organization’s history and details of the house, conduct the tours.The Rose Bowl Game® room renovation at Tournament House is complete and open to the public for viewing. Highlights include new touch screens highlighting Rose Bowl Game Hall of Fame inductees , a Pac-12 and Big Ten helmet wall, video playback of Rose Bowl Game history, depictions of Offensive and Defensive Player of the Game, a celebration of the B-2 Flyover, information about the Lawry’s Beef Bowl , the Leishman Trophy, and more.Tournament House serves as the official headquarters of the Pasadena Tournament of Roses, its staff and the 935 volunteer members who work year-round to organize the annual Rose Parade® presented by Honda and Rose Bowl Game.Located in Pasadena, the house was once the home of chewing gum mogul William Wrigley Jr. and his wife, Ada. After Ada’s death in 1958, the Wrigley family presented the property to the city of Pasadena, with the request that it become the base of operations for the Tournament of Roses. The Wrigley family enjoyed the Rose Parade as it unfolded just beyond their front yard.Surrounding Tournament House are the Wrigley Gardens, which feature a floral display of roses, camellia and annuals. The gardens feature the All-America Rose Selections (AARS) award-winning Tournament of Roses rose developed especially for the Tournament of Roses Centennial in 1989.Groups of 10 or more may call (626) 449-4100 for tour reservations.About the Pasadena Tournament of RosesThe Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® and a variety of accompanying events. 935 volunteer members of the association will drive the success of 132nd Rose Parade themed “Dream. Believe. Achieve.,” on Friday, January 1, 2021, followed by the 107th Rose Bowl Game. For more information, visit www.tournamentofroses.com. Like us on Facebook and follow us on Twitter, Instagram and YouTube. More Cool Stuff faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Donald CommunityPCC- COMMUNITYVirtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPasadena Public WorksPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Name (required)  Mail (required) (not be published)  Website  EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS Business News Your email address will not be published. Required fields are marked *center_img Community News Herbeauty6 Lies You Should Stop Telling Yourself Right NowHerbeautyHerbeautyHerbeautyIs It Bad To Give Your Boyfriend An Ultimatum?HerbeautyHerbeautyHerbeautyStop Eating Read Meat (Before It’s Too Late)HerbeautyHerbeautyHerbeautyWhat Is It That Actually Makes French Women So Admirable?HerbeautyHerbeautyHerbeauty5 Things To Avoid If You Want To Have Whiter TeethHerbeautyHerbeautyHerbeauty10 Most Influential Women In HistoryHerbeautyHerbeauty Subscribe First Heatwave Expected Next Week Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Community News Public Tours of Tournament House Begin for 2020 STAFF REPORT Published on Thursday, February 6, 2020 | 12:18 pm 10 recommendedShareShareTweetSharePin it Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadenalast_img read more

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Six new digital hubs announced for across Donegal

first_imgPlans for six new digital hubs across Co Donegal have been unveiled by Udaras na Gaeltachta.The hubs are part of an ambitious plan to create remote working spaces for businesses across the seven Gaeltacht counties.Under the ambitious plan, a new hub will be opened in Kilcar before the end of this year. There are also now firm plans for similar innovative hubs to be opened in Termon, Carrigart, Arranmore Island, Tory Island and Dungloe.A similar hub already exists in the Gaoth Dobhair area.gteic Gréasán Digiteach na Gaeltachta is a network of 31 innovation & digital hubs with highspeed broadband being developed by Údarás na Gaeltachta.The new gigabit enabled Gaeltacht network will be launched by Government Chief Whip and Minister of State for Gaeilge, Gaeltacht and Islands, Seán Kyne, in the Italian Room in Government Buildings today. The innovation hubs are to be dotted along the majestic Wild Atlantic Way in Donegal, Mayo, Galway, Kerry and Cork in addition to Waterford and Meath in Ireland’s Ancient East.Six Gaeltacht islands also form part of this growing digital ecosystem to support the sustainability of these communities and off-shore islands.Údarás na Gaeltachta has invested over €1.5 million in the development of the hubs, with additional funding in excess of €3.5 million from the Government’s Rural Regeneration and Development Fund by year end.The gteic hubs, tailored to suit each unique location, will include hot desk and shared space facilities for remote workers and eworkers in addition to fully equipped office spaces and incubation units with high speed internet access to facilitate innovation and concept development.The Vision The development of gteic Gréasán Digiteach na Gaeltachta network of innovation and digital hubs is one of 5 key initiatives included in the Údarás na Gaeltachta Strategic Plan 2018-2020.The gteic digital hubs will provide a vibrant network of high speed broadband facilities in rural Gaeltacht areas to stimulate job creation, to assist remote working, to encourage and enable the return of Diaspóra na Gaeltachta, to facilitate concept development and new business and to develop a community of hubs where the unique Gaeltacht culture drives creativity and innovation.The OpportunityThese developments will give the Gaeltacht community, both at home and abroad, an opportunity to return to or live in their home area by providing remote working opportunities at hot desks, co-working spaces or private offices at these hubs. This in turn will support, bolster and assist these unique language communities and help them to face the challenges of rural depopulation. An opportunity of improved worklife balance will not be the only benefit of gteic membership! A reciprocal arrangement agreed with the Guinness Enterprise Centre in Dublin means that any member of the GEC can avail of the gteic facilities anywhere along the network and members of the gteic digital community can avail of the facilities in GEC in Dublin free of charge.The Offeringgteic hubs include hot desk and shared space facilities for remote workers and eworkers in addition, depending on location, to fully equipped office spaces and incubation units with highspeed internet access to facilitate innovation and concept development. These hubs will facilitate people who wish to develop a business concept and will provide access to Údarás na Gaeltachta’s range of mentoring and business supports also.This growing digital ecosystem is providing an excellent opportunity for new technology companies to establish or locate themselves in the rural areas which encompass the Gaeltacht and for their employees to enjoy the excellent worklife balance that these picturesque areas can offer.Six new digital hubs announced for across Donegal was last modified: September 27th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:broadbanddigital hubsdonegalGAELTACHTinternetplanlast_img read more

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760 learners will look smart thanks to Trust’s uniform

first_imgThe new school year is underway and the Peermont Childrens Trust (PCT), one of Peermont Global’s flagship Corporate Social Investment (CSI) programmes, is once again busy giving less fortunate primary school learners new uniforms as part of its support of nine after school care centres in Ekurhuleni.The Trust, which is supported by Emperors Palace, is giving 760 learners the opportunity to go to school looking as bright as new buttons as they are being kitted out in new school outfits, receiving everything from new school shoes to school bags.The uniform initiative is part of the Trust’s involvement with the after care centres which are situated in Vosloorus, Tembisa, Katlehong, Thokoza and Kwa-Thema and provide a safe haven for vulnerable children, from 22 affiliated primary schools.Apart from the school uniforms the children receive afternoon meals, after school care in a controlled and supervised environment at these centres in the afternoon during the school terms and food parcels for the July and December holidays, all thanks to the Trust.The after school care programme was initiated by the Trust as a supplementary programme to the Government School Nutrition Programme and has assisted over 8500 learners since the PCT, formally known as the East Rand Childrens Trust, was started in 2005, at a cost of nearly R11-million.Speaking about the uniform handovers Trust Chairperson, Tshidi Madima said, “The confidence and self-esteem of all beneficiaries are boosted every year by the provision of these school uniforms and very importantly give each learner a sense of belong”.The nine after care centres based at Thembakazi Primary, Fortune Kunene, Jongimfundo Primary and Nageng Primary in Vosloorus, Welamlambo Primary in Tembisa, Reahile Primary in Katlehong, Khangezile in Kwa-Thema and Maphanzela and Umkhathaize Primary Schools in Thokoza are also financially assisted each year by the running of the Peermont Emperors Palace Charity Mile.The above horse race annually brings 16 celebrities and 16 race horses together for the benefit of 16 worthy causes with the latter, which includes the after care centres, sharing R1-million after the race. First name: NomsaLast name: MqhitsaneEmail address: [email protected]: 011 928 1557last_img read more

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Ladies Plastic Butterfly Style Hairpin Hair Claw Clip : was so pleased with the quality

first_imgBigger than i expected, but does the job. They arrived from hong kong and unfortunately one of the teeth on one of the clips had broken, but i can still use it. The spring is very heavy/stiff, but that will hopefully ease over time. Otherwise exactly as described. Really sturdy hard plastic butterfly clip. Very impressed with it and it is great value for money, would like it in other colours. Great clip, nice and big and sturdy. Brilliant Butterfly clipSeems strong and robust – smaller than I thoughtgood for long hairwas so pleased with the qualityGood value for moneyGood value for money. Nice, large, strong clip.Ladies Black Plastic Butterfly Style Hairpin Hair Claw ClipProduct Name : Hair Claw Clip;Material : PlasticColor : Black;Teeth Quantity : 18 (Each Side 9 Teeth)Teeth Pitch : 8mm/ 0.3″;Overall Size : 11.5 x 5.7 x 4.5cm/ 4.5″ x 2.2″ x 1.8″(L*W*T)Open Max Width : 7.5cm / 3″;Weight : 30gPackage Content : 1 x Hair Claw Clip Was so pleased with the quality. Bought one before, was so pleased with the quality, i bought another one. Really sturdy, recommend this item. Large and sturdy and good value for money. Came within delivery dates stated. Good strong clip, longer than the ones in the shops and a very decent price. Have tried loads of shops for a decent clip but these seem to come up to scratch at present. Long time being delivered, but okay hair clip. Seems strong and robust – smaller than i thought. These clips are great for putting my hair up when showering, but i thought it would be bigger. Been strong on my thick hair so far which is grand. Looks strong cmt say yet but got the same thing from pound store as this clip almost tuk 4 weeks to arrive n was 1 clip where i got 4 for a a pound slightly smaller tho. My clip came in the time i was advised and packed safety. It looks decent and has a very tight grip. No problems i would buy again. Great for my thick hair fast delivery.last_img read more

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Vine: Duke’s Justise Winslow High-Fived A Guy In An Ohio State Shirt After An And-1 During Today’s Game

first_imgDuke and UNC get set for the tip.DURHAM, NC – FEBRUARY 07: A general view of the North Carolina Tar Heels and the Duke University Blue Devils tip off at center court to begin their game on February 7, 2007 at Cameron Indoor Stadium in Durham, North Carolina. North Carolina won 79-73.(Photo by Grant Halverson/Getty Images)No. 4 Duke routed Clemson 78-56 at Cameron Indoor Stadium this afternoon. Freshman forward Justise Winslow was a force for the Blue Devils, scoring 20 points and grabbing 13 rebounds. In the first half, Winslow racked up 17 of his points. He was unstoppable in the open court, and on one occasion, he converted a fast break bucket and was fouled. That’s where things got interesting. Take a look at the shirt on the fan Winslow celebrates with. It’s an Ohio State shirt.An OSU shirt in Cameron is a random sight. Perhaps the man was just at the game with friends who are Duke fans, and he decided to mesh with the crowd and root for the home team. Either that, or he’s a legitimate Duke supporter, which makes him an exceptionally fortunate college sports fan who has seen a wealth of success from his favorite teams this century.last_img read more

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North Peace SPCA reducing cat adoption fees by 50 percent

first_imgResidents looking to adopt a furry friend can do so by visiting the North Peace SPCA at 9311 81st Avenue. All “Purr-fect” adoptable companions can be found here.For more information contact the North Peace SPCA at (250) 785-7722. FORT ST. JOHN, B.C. – The BC SPCA’s North Peace Branch in Fort St. John is hoping to find as many good homes as possible for cats this month by offering an intriguing promotion.As of July 10th, all cat adoption fees at the North Peace SPCA will be for half the original cost. In a release the SPCA said that the promotion will be running until the end of July.“We have so many cats and kittens in our care right now and we’d like to find them loving homes,” said North Peace SPCA manager Candace Buchamer. “We’re hoping this promotion will encourage anyone who has been considering cat adoption to take the next step and make it a reality.”last_img read more

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A Divine Offering

first_imgA scene from the movie Ratatouille: A tall, lanky man walks into a classy French establishment and opens the menu. His name is Anton Ego. The waiter, Mustafa, walks in. Mustafa: Do you know what you’d like this evening, sir?Anton Ego: Yes, I think I do. After reading a lot of overheated puffery about your new cook, you know what I’m craving? A little perspective. That’s it. I’d like some fresh, clear, well-seasoned perspective. Can you suggest a good wine to go with that? Also Read – Torpedoing BengalMustafa: With what, sir? Anton Ego: Perspective. Fresh out, I take it? Mustafa: I am, uh . . . Perspective was what was on our minds as we rumbled along the dirt paths into Rongmesek, our last stop of this journey. It’s hard to come by these days. With all the advances in technology one would think that we’ve become more global of a community, when the reality is that we’re still living in bubbles – from newsfeeds to friend circles – huddled together in Plato’s cosy cave. Also Read – Educational model of coexistenceBut as we turned away from the concrete and into a lush wilderness tucked behind the hills of Meghalaya, a tribal community changed all that. Before we knew it, it had started. That indescribable ooey-gooey warm brownie feeling deep in our souls in a week that began with an animal sacrifice and ended with a fashion show. There’s a lot going on in this community straddled between a traditional past and modern future. Perspective is ripe and served daily. SPIRITS OF LIFE As with most days in Ri-Bhoi, there was a glass of rice beer in our hands before we trekked behind Albinus Timug, the head of this riad, or village-state, to one of the sixteen communities on the outskirts. (It’s quite possible that we accidentally called him Albus a couple times. Although unfortunately not a wizard, he was equally eccentric.) It was there that we would witness a ceremony only imaginable in a Hogwarts Divination class: a reading of entrails. But before we could take our seats Albinus spotted our bamboo mugs were empty and called for a refill, an offer we couldn’t refuse. A chicken slowly bled to death in the hands of one of the village elders who chanted from the depths of his throat. Next to us sat Dr Fabian Lyngdoh – also with a bamboo mug of rice beer – translating the local Khasi dialect of the man to his right (he wasn’t having any rice beer so we question his judgment). The ritual that was unfolding in front of us was one that falls under ‘animism’ or an indigenous faith sometimes referred to as Ancient Hinduism – but due to the variety of influences from East Asia, these titles are mere political classifications rather than a true reflection of the faith. What exists here is a rich and robust tradition with unique mythologies such as the mythical bird, voplakpi, that propagated mankind. Before the elder were two gourds – representing two deities, or Spirits of Nature. According to myth, one of these deities, Peng, was at first a wild, evil ‘forest entity’ with a proclivity for trickery. After mankind tamed him, he took his spot above their doorways, protecting them from other malevolent spirits as the new household guardian (in exchange or the occasional meal). The ceremony continued as the elder placed the chicken at the foot of these deities and brought out a bamboo mug of his own. These deities were being called upon through these prayers to aid in the village’s request, to ensure a successful start to the sowing cycle that would begin the next day. He sprinkled the rice beer on to the gourds, inviting the deities to give their blessing. After this, he made an incision in the chicken’s rear end to pull out the entrails. Took a moment with them. Then finally announced that the ceremony had been a success – how he determined so was not something we were made privy to. But the village elder wasn’t alone in that decision. To help him, he had, at the very beginning, also called upon his ancestors, another important facet of their faith. From deities to ancestral spirits, these communities pay homage to their lineage as well as nature, fostering a connectedness to the world around them. The offering of rice beer represents their gratitude, but no ceremony can end without feeding the deities. The chicken, along with rice used in the ceremony, was then cooked and served to the deities before parting ways. VILLAGE ON FIRE Some traditions, however, fade with time. The vibes of the main town of Rongmesek are more modern. And smack dab in the middle is a church. Our story begins in Rome, 1889. A religious congregation – the Society of the Divine Saviour – is preparing to send the German Father Otto Hopfenmuller to Assam to indoctrinate communities into their faith. Otto makes his way over to Shillong where his first few months are spent learning the tribal culture and translating Christian scriptures into Khasi. The legend goes, as Dr Fabian’s brother, Constantine, narrates, that there once was a village called Phahamingding, or the village on fire. For years a great mystery had plagued the residents: every spring, a fire would ravage the village, destroying land and houses alike. Until one fortunate day a French priest encountered this village and baptized its community into the Catholic faith, and suggested they rename the village to Rongmesek. Then—the fires stopped. Becoming Christian has made this community no less Indian But faith was only a pinch of what followed. A church was founded in the heart of the village, and a school at its side. Education led to improvements in language, agriculture, macro-economics and societal welfare. To appease the pessimist in you, crediting the new life of this village – away from magical fires – to education wouldn’t be a stretch. Today, Sunday mass has become an ingrained part of the lifestyle with the entire town closing for the day. While the Catholic doctrines might not have changed, the spirit of Karbi culture has affected how Christian practices manifest themselves in this once burning village: during mass, traditional dances are a part of the ceremony. The custom of blessing grains with the ceremonies of the indigenous faith continues in its own fashion at the church. Constantine finds an enthusiasm behind the newfound Christian faith. There’s a joy that this once isolated village has now become part of a bigger community. Whether wrong or right, everything that happened has led to this moment for the village. We have no control over the past. There is no point in regret. Whether it was truly a miracle, coincidence or simply strategic planning—ultimately faith is what you make of it. And in this community, it served as a step forward. In the month of August, prayers are dedicated to India with the national flag proudly swaying inside the church. (Photographs extracted and text excerpted with permission from Bhagwaan Ke Pakwaan; written by Devang Singh & Varud Gupta; published by Penguin. The excerpt here is a part of the chapter titled ‘Rongmesek, Meghalaya’.)last_img read more

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PV Sindhu Srikanth seek to reclaim India Open crowns

first_imgNew Delhi: Former champions P V Sindhu and Kidambi Srikanth will look to shrug off their erratic form and ensure an Indian sweep at the USD 350,000 India Open, which is shorn of star power this time. With Saina Nehwal pulling out of the country’s blue-riband tournament after failing to recover from acute gastroenteritis, the onus will be on Sindhu and Srikanth to keep the tricolour flying at the business end of the tournament starting Tuesday. Olympic silver-medallist Sindhu, who claimed the World Tour Finals in December last year, will be the firm favourite to secure the women’s title after receiving the top billing following the pullout of Chinese top seed and reigning All England champion Chen Yufei due to medical reasons. Also Read – Puducherry on top after 8-wkt win over ChandigarhThe absence of Japanese players will also help Sindhu’s case. Sindhu had a decent start to the new season with a quarterfinal finish at the Indonesia Masters but a first-round exit at the prestigious All England Championship came as a major jolt. The Indian ace, who won silver medals at the Commonwealth Games, Asian Games and the World Championship in 2018, will draw inspiration from her performance in the last two editions where she had reached the finals and claimed the title in 2017. Also Read – Vijender’s next fight on Nov 22, opponent to be announced laterSindhu will open against compatriot Mugdha Agrey and is expected to face fast-rising Danish Mia Blichfeldt, seeded eighth, in the quarterfinals. A win is likely to pit her against Chinese third seed He Bingjiao. Youngsters Vrushali Gummadi and Sai Uttejitha Rao Chukka will also be in the fray in women’s singles at the World Tour Super 500 event. The tournament will hold a lot of prominence for third seed Srikanth, who has endured a title draught for the last 17 months. With defending champion and top seed Shi Yuqi pulling out, Srikanth will be at the forefront along with former world champion Viktor Axelsen, who had claimed the title in 2017 after three back-to-back finals. Srikanth, who clinched as many as four titles in 2017, consistently reached the quarterfinals in 2018 but couldn’t come close to claiming a title with the 2017 French Open triumph being his last win. The 26-year-old from Guntur, who clinched the title in 2015, will begin his campaign against familiar foe, Hong Kong’s Wong Wing Ki Vincent, and might come across fellow Indians Sameer Verma or B Sai Praneeth later as both are in the same half of the draw. Fifth seed Sameer, after reaching the semifinals at the World Tour Finals, will open against Denmark’s Rasmus Gemke, while Praneeth faces a qualifier. RMV Gurusaidutt too is in the same half and will start against Thailand’s Sitthikom Thammasin. Praneeth, who had clinched the 2017 Singapore Open for his first maiden Super Series title, is coming into the tournament after securing a final spot at the Swiss Open and he will look to extend his good run. The other half of the men’s singles draw will have HS Prannoy, Subhankar Dey, Ajay Jayaram and Parupalli Kashyap. Prannoy, troubled by a gastro-esophageal reflux disease last season, is coming to the event after competing at the Asia Mixed Team championship and will take on Thailand’s eighth seed Kantaphon Wangcharoen. SaarLorLux Open champion Subhankar, who had stunned Asian Games champion Jonatan Christie of Indonesia on way to a quarterfinal finish at the Swiss Open, will open against fourth seed Indonesian Tommy Sugiarto. Ajay and Kashyap, two careers marred by injuries, will look to continue their comeback with first-round matches against Chinese Taipei’s Wang Tzu Wei and Hong Kong’s Lee Cheuk Yiu respectively. In doubles, Satwiksairaj Rankireddy and Chirag Shetty withdrew with the former still recovering from a shoulder injury. Sixth seeds Manu Attri and B Sumeeth Reddy will lead the challenge in men’s doubles, which also features Arjun MR and Ramchandran Shlok. Arun George and Sanyam Shukla will also be a pair to look out for after they stunned World No. 14 pair of Liao Min Chun and Ching Heng last week at Hong Kong. In women’s doubles, Ashwini Ponnappa and N Sikki Reddy and Meghana Jakkampudi and Poorvisha S Ram will be in fray, while Pranaav Jerry Chopra and Sikki will be the best hope in mixed event.last_img read more

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We were prepared no major damage due to Fani Mamata

first_imgKolkata: Chief Minister Mamata Banerjee who stayed back at Kharagpur and monitored the situation said on Saturday morning that preventive measures taken by the state administration have ensured that there was not much damage due to cyclone Fani. There was no report of any casualty or major injury across the state.”We took all possible precautionary measures as soon as there was forecast of the cyclonic storm. I was worried for the last one week. We have been constantly monitoring the situation,” Banerjee said. Also Read – India gets first tranche of Swiss account details under automatic exchange frameworkAssuring all possible assistance to those who have lost their houses due to the cyclone, she added that 42,000 people have been evacuated by the administration. “They will return to their homes in one or two days,” she added. Banerjee said that over 800 houses have been partially affected with a number of electric poles being uprooted, trees have fallen and roads have been affected. “12 kachcha houses collapsed. All restoration work will be taken care of. We have already removed the trees and roads have been cleared in most of the areas,” she assured. Also Read – Trio win Nobel Medicine Prize for work on cells, oxygenThe Chief Minister further maintained that restoration work is complete in Digha, Mandarmani, Diamond Harbour and going on in full swing in other areas. “Electricity has been restored in most places. In the next two days, situation will be normal,” she asserted. A senior official of the Regional Meteorological Centre, Alipore, said that Fani that was in Ranaghat in Nadia district at around 9 am in the morning that moved further north-northeastwards and entered Bangladesh around noon as a deep depression developed with wind speed of 50-60 kmph, gusting to 70 kmph. Deputy Director General of Alipore weather office Sanjib Bandyopadhyay admitted that though the department had predicted the right path for cyclone Fani during its entry in Bengal, it was not fully correct while predicting its wind speed.last_img read more

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Trying to Measure the LeBron Effect on Game Attendance

LeBron James may not show up for the Miami Heat next year, but whichever team he ends up with is likely to see a huge economic bump. James puts people in the seats.After reports leaked Tuesday that James would exercise his early-termination option in his contract with the Heat, some speculated that he’ll actually stay in South Beach next season. But teams are itching to clear cap space in the hopes of signing the NBA forward.We know plenty about James’s value on the court, but to get some sense of his economic value, we looked at how attendance changed before and while he was on the Cavaliers and Heat. As a baseline, the average NBA team’s attendance is about 90 percent capacity over the course of the season, but that varies wildly depending on a team’s winning percentage. (It also presumably fluctuates throughout a season.) I looked at NBA teams’ winning percentage and home-game attendance from the 2001-02 season through the 2013-14 season, and found that a team that wins 80 percent of its games — roughly 66 games in a season, probably the best record in the league — should average 100 percent capacity. Comparatively, a team that wins only 20 percent of its games will, on average, sell 80 percent of its tickets.It’s easy to see why winning fills arenas. Wins excite fans, give them hope for a potential championship, and (hopefully) are a display of entertaining basketball. James helps do that better than nearly anybody. Even controlling for success, a “LeBron Effect” materialized in the data. The teams he’s played for — the 2004 through 2010 Cavs and the 2011 though 2014 Heat — have home-attendance averages of 98.0 percent capacity, well above what their records would predict. Nearly all of James’s teams have sold tickets at higher rates than we’d expect for how well they performed. Note how for every season but one, his teams are above the line in the chart below.(Attendance here is measured by capacity, or the percentage of available seats sold. Sometimes capacity percentages rise above 100 percent because of imperfect stadium data, whether standing-room-only tickets are counted, etc.)Interestingly, James sells out even more so on the road, perhaps because he’s more of a novelty when traveling. Over the past six seasons — his last two with the Cavs and all four with the Heat — James’s teams away capacity has averaged 99.5 percent. (Because of imperfect data on away game attendance capacity, only the past six seasons were analyzed.) It’s no surprise that the relationship between a team’s winning percentage and its draw while traveling is much weaker — that is, the curve is flatter. But adjusting for how good the Cavs or Heat were in a given season, those teams with James on them sold out the house. Look how far above the line James teams are now:This analysis does not account for ticket prices, merchandise sales or any of the other revenue channels for James’s teams, so it’s just the beginning of the conversation about his economic worth. But wherever he ends up, two things are likely to continue: His team will sell out the home stadium, and his opponents’ box offices will be sad to see him go. read more

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